With one organic video — and a ton of clever community engagement — we single-handedly turned the Roto-Rooter work shirt into the skate style trend of 2024.

1.6M views. 30K shares. 4,450% jump in peak organic performance. Not a penny of paid behind it. And proof-positive for the next generation of homeowners — who say they’d rather get their plumbing advice on social — that Roto-Rooter are the real pros at pipes. And half-pipes.